News Article
recteq Selects Blue Ridge to Scale Data-Driven Supply Chain Planning
ATLANTA, March 31, 2026 – Blue Ridge Global, a leading provider of Supply Chain Intelligence for distributors, manufacturers, and retailers, today announced that recteq has selected Blue Ridge to modernize its demand forecasting and inventory planning to support its next phase of growth.
As recteq evolves into a more data-driven organization, the company is replacing manual, spreadsheet-based planning with the Blue Ridge platform to enable a more scalable approach. This shift will help improve forecast accuracy, optimize inventory, strengthen decision-making, enhance service levels, and reduce excess inventory across its supply chain.
“Since I joined recteq in 2024, we’ve rapidly evolved into a truly data-driven operation,” said Ryan Sas, Director of Business Intelligence & Data Analytics at recteq. “Our partnership with Blue Ridge is a natural next step in leveraging data and technology to better serve our customers and help them ‘grab life by the horns.’ I’m thrilled to work with Blue Ridge and vehemently look forward to what the future holds for us both!”
“At recteq, we’re focused on building a supply chain that can support our rapid growth while maintaining the customer experience we’re known for,” said Brian Hogan, CFO at recteq. “As we continue to scale, having greater visibility and control across our supply chain is critical. Our partnership with Blue Ridge will bring greater supply chain intelligence to our forecasting and inventory planning, enabling our teams to make smarter decisions, improve service levels, and drive more profitable growth.”
recteq is taking the next step in evolving its supply chain to better support growth and align planning across its business. With Blue Ridge, recteq aims to improve demand forecasting accuracy through dynamic forecasting, optimize working capital and product availability across channels, connect planning across its business, and enable faster, more confident decisions.
“recteq is an exceptional brand with a clear vision for using data to drive smarter supply chain decisions and deliver unparalleled customer experiences,” said Kyle Pexton, CEO of Blue Ridge. “We’re proud to support their transition from manual planning to a more intelligent, scalable approach that will strengthen performance.”
This partnership reflects a broader shift among growing brands toward Supply Chain Intelligence, replacing spreadsheets with purpose-built AI that scales with the business.
About recteq
recteq is a premium outdoor cooking brand known for its wood pellet grills, innovative technology, and loyal customer community. Headquartered in Georgia, recteq designs high-performance grills and accessories that elevate the cooking experience. Learn more at www.recteq.com.
About Blue Ridge Global
Blue Ridge delivers Supply Chain Intelligence to distributors, manufacturers, and retailers. Its AI-native platform unites demand forecasting, replenishment, and inventory optimization as one system. The Strategic Success Practice, a team of supply chain experts, is included in every customer relationship. Blue Ridge is backed by Great Hill Partners and serves hundreds of customers across North America and Europe. Learn more at blueridgeglobal.com.
Media Contact
David Howland
Chief Marketing Officer, Blue Ridge Global
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