News Article
Blue Ridge Partners with Extolla to Bring Supply Chain Intelligence to Asia-Pacific
Extolla will serve as Blue Ridge’s implementation partner across the region, delivering deployment, integration, and ongoing support in-market.
ATLANTA, January 28, 2026 – Blue Ridge Global, a leading provider of Supply Chain Intelligence for distributors, manufacturers, and retailers, today announced a strategic partnership with Extolla, an independent supply chain consultancy operating across Asia-Pacific.
Distributors and manufacturers in the region face the same conditions driving planning investment everywhere: volatile demand, rising costs, and tightening sustainability requirements. What determines whether a planning program delivers is rarely the software. It is whether someone in-region can carry it from evaluation through go-live and stay past the rollout.
“Our team at Extolla works closely with customers from evaluation through go-live and beyond,” said Peter Kendall, CEO of Extolla. “By partnering with Blue Ridge, we’re able to bring world class demand planning technology to the APAC market and ensure that clients are set up for sustainable success, not just a software rollout. Together, we’re helping organisations optimise inventory, improve service levels and free up working capital.”
Under the agreement, Extolla handles implementation, integration, change management, and training for Blue Ridge customers across the region. Extolla operates in five markets – Australia, New Zealand, Singapore, Hong Kong, and Thailand – and works with omnichannel retailers, manufacturers, distributors, and 3PLs. Its Consult-Implement-Operate model spans strategy through ongoing operation, which is the stretch where planning programs most often lose momentum. Customers gain demand forecasting, replenishment, and integrated business planning on the Blue Ridge platform, supported locally rather than remotely.
“We are excited to partner with Extolla as our APAC partner,” said Todd Rankin, VP of Channels and Partnerships at Blue Ridge. “Extolla’s regional expertise and hands-on model aligns perfectly with our vision of delivering scalable, high impact demand planning solutions globally. This partnership strengthens our reach and ensures our customers in Asia-Pacific receive best-in-market service.”
Blue Ridge has applied machine learning to supply chain decisions since 2007 and serves hundreds of customers across North America and Europe. The Extolla partnership extends that reach into Asia-Pacific on the premise the company was built on: intelligence a planner cannot reach does not change a decision.
About Extolla
Extolla is an independent supply chain consultancy and technology solutions partner operating across Australia, New Zealand and Asia Pacific. Extolla works with omnichannel retailers, manufacturers, distributors and 3PLs to design and deploy smarter, faster and more resilient supply chains, integrating senior-led strategy, implementation and operational support. Learn more at extolla.com.
About Blue Ridge Global
Blue Ridge delivers Supply Chain Intelligence to distributors, manufacturers, and retailers. Its AI-native platform unites demand forecasting, replenishment, and inventory optimization as one system. The Strategic Success Practice, a team of supply chain experts, is included in every customer relationship. Blue Ridge is backed by Great Hill Partners and serves hundreds of customers across North America and Europe. Learn more at blueridgeglobal.com.
Media Contact
David Howland
Chief Marketing Officer, Blue Ridge Global
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