Webinar
How Food, Beverage, and Alcohol Distributors Turn Known Demand into Protected Margin
Your promotional calendar is a gold mine. Are you leveraging it effectively?
For beer and cider, summer velocity is predictable. For wine and spirits, Q4 is a known high-stakes event every year. For food distributors, promotional lift drives a disproportionate share of volume, and the cost of getting it wrong shows up immediately. The problem is most distributors are still planning with tools built for stable and repeatable demand. When promotional lift can run 2x to 10x baseline, a forecasting system that can't see those dynamics isn't just unhelpful, It's actively working against you.
Join supply chain and purchasing leaders from Empire Distribution, Martin Bros. and Breakthrough Beverage for a 20-minute live discussion on what it takes to move from reactive buying to proactive planning across promotions, peaks, and seasonal demand without getting caught short, or sitting on excess inventory after the event ends.
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What You'll Take Away from the Live Discussion:
- Why ERPs or spreadsheets fail in high-volatility F&B environments and what purpose-built supply chain intelligence does differently across food, beverage, and alcohol categories
- How to build a promotional planning process that prevents both stockouts during the lift and excess inventory after it, whether you're planning a food feature, a beer promotion, or a spirit's program
- How leading distributors set and hit service level targets through peak seasons, from summer beverage velocity to holiday wine and spirits volume, without defensive overbuying
- What exception-based planning looks like in practice, and how it frees buyers to focus on decisions that matter across high-SKU, high-velocity assortments
- How to use demand signals and leading indicators to get ahead of volatility before it becomes a service problem, in categories where the margin for error is measured in days of supply
- What best-in-class F&B and beverage alcohol planning organizations are measuring, and why those metrics matter
- How F&B distributors are navigating today's biggest industry headwinds, from slowing category demand to rising freight costs, and the planning strategies helping them stay ahead
Featured Speakers
Mike Mills
Solutions Architect Lead
Blue Ridge
Peter Lijewski
Founder & CEO
Enlighten Supply Chain
Jenn Meinders
VP of Merchandising
Martin Bros
Brian Bennett
Director of Purchasing
Empire Distribution
SUPPLY CHAIN INTELLIGENCE
Beyond the sessions
Quick reads on the blog. Content worth bookmarking. Customer stories worth sharing. There's plenty more to dig into.
